Standard Operating Procedures
Buffalo Office 716-564-1618 Rochester Office 585-672-5908

About Us

JLawrence Realty was founded by Jed Carrol, an experienced real estate broker since 1999, an attorney, and a graduate of the UB School of Management MBA program.  It started with a vision for a better way to help people buy and sell homes.

A simple, yet profound idea: real estate services should be delivered by true professionals at competitive commission rates – typically 4%.

Jed Carrol knows the better model of real estate brokerage is to have less  agents, not more. JLawrence Realty associates with only those agents exemplifying more talent and competence.  Those positive agent attributes are enhanced by strong supervision, guidance and continuous support from the broker.

JLawrence Realty enhances the process to obtain buyers by using the most advanced marketing tools and strategies: we study real estate and implement the most productive tools.  Our agents are hand picked and well known to us. They are accountable, professional, reliable.  Our support and vision offers  them and you a progressive, modern and absolutely proficient experience. Our Zillow Reviews really tell the story. 

We also provide an innovative program that allows sellers to participate by holding their own open houses, and conduct some of the showings, thereby freeing their agent up to focus on the aspects of negotiations, contract drafting, consulting, paperwork, and follow through.  We call this the America’s Choice Program.  We can reduce total commissions in some instances to 2% with this program. There are no up-front fees.

JLawrence Realty delivers the finest in full service real estate services. With top-notch professional agents leading the way, we combine market know-how with tangible tools to sell your home at the highest price in the least amount of time.

  • Advanced use of the latest technology, including Internet Data Exchange between brokers and MLS
  • Advanced use of syndication technology resulting in more places where your listing is viewed world wide – including Trulia, Zillow, Yahoo, and over 45 other sites
  • Agents equipped with smart phones for quicker response
  • Guaranteed advertisement of the domain name JLawrencerealty.com weekly on Google and Yahoo Search Engine
  • Optimization of search engine utilization resulting in obtaining out of town buyers when they first start searching

Talk with us…. let’s tailor a plan just for you.  We have attractive commission programs -both variable rate or fixed rate commissions – which help you keep more of your equity in your home.

PROGRESSIVE, MODERN APPROACH TO COMMISSIONS

Variable rate commission programs afford you the opportunity to sell your home for an exceptionally low commission when there is no buyers agent involved in the transaction. For example, the America’s Choice program  could be constructed with a low of 2.0% commission (when no buyers agent involved) to a high of 4% commission (both a listing agent and a buyers agent involved).

Fixed rate commission programs provide a level of comfort in knowing what your commission will be upon a successful sale with full service.  For example, a full service fixed rate commission of 4% upon a successful sale could be constructed. We are open to discuss and implement innovative commission structures.

Our agents will work with you to buy your new home.  We continue to receive letters testifying to the responsiveness and professionalism of our agents.  Many have described how they gained a friend, not just an agent.

No one does it better than we do.

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