About Us

No one does a better job of helping you buy or sell a home in WNY than JLawrence Realty.


Jed CarrolJLawrence Realty was founded by Jed Carrol, an experienced real estate broker since 1999, an attorney, and a graduate of the UB School of Management MBA program.  It started with a vision for a better way to help people buy and sell homes.

A simple, yet profound idea: charge only one side of the transaction when the buyer comes directly to your Jlawrence agent. So when there is one agent a 5% listing becomes 2.5%, or a 6% listing becomes 3%.

Jed Carrol knew the better model of real estate brokerage was less agents with more talent, and strong supervision, guidance and continuous support from the broker.

Jlawrence Realty enhances the process to obtain buyers directly: we sell more homes without buyers agents than any other broker – resulting in significant reduction in commissions because in such cases we charge only one side.  Our agents are hand picked and well known to us. They are accountable, professional, reliable.  Our support and vision offers  them and you a progressive, modern and absolutely proficient experience.


JLawrence Realty delivers the finest in full service real estate services. With top-notch professional agents leading the way, we combine market know-how with tangible tools to sell your home at the highest price in the least amount of time.

  • Advanced use of the latest technology, including Internet Data Exchange between brokers and MLS
  • Advanced use of syndication technology resulting in more places where your listing is viewed world wide – including Trulia, Zillow, Yahoo, and over 45 other sites
  • Agents equipped with smart phones for quicker response
  • Guaranteed print!! Color photos of your home in Your New Home Magazine distributed in select Wegmans supermarkets in Buffalo and Rochester… reaches out of towners learning about our area. Super effective.
  • Guaranteed advertisement of the domain name JLawrencerealty.com weekly on Google and Yahoo Search Engine
  • Optimization of search engine utilization resulting in obtaining out of town buyers when they first start searching

Talk with us…. let’s tailor a plan just for you.  We have attractive commission programs -both variable rate or fixed rate commissions – which help you keep more of your equity in your home.


Variable rate commission programs afford you the opportunity to sell your home for an exceptionally low commission when there is no buyers agent involved in the transaction. For example, a full service variable rate program could be constructed with a low of 2.5% commission (when no buyers agent involved) to a high of 5% commission (both a listing agent and a buyers agent involved).

Fixed rate commission programs provide a level of comfort in knowing what your commission will be upon a successful sale.  For example, a fixed rate commission of 4% upon a successful sale could be constructed.

Our agents will work with you to buy your new home.  We continue to receive letters testifying to the responsiveness and professionalism of our agents.  Many have described how they gained a friend, not just an agent.

No one does it better than we do.